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Online marketing has been around for a time- for almost as long as the internet has been around. While the start of the internet were mostly relegated to individuals have been really into computers, to individuals have been somewhat geekier and mostly frequented forums and bulletin boards, the net quickly expanded to incorporate and become attracting a multitude of people. Internet marketing entered the amalgamation throughout the same time that the internet showed to more casual users in early to mid 90's. Since the first events of affiliate marketing, individuals have learned a lot by what activly works to earn money online and what doesn't. While there are many of individual strategies out there, it is possible to identify some core tenets that seem to assist any would-be affiliate marketer. Despite the skyrocketing number of new internet sites being offered, a high area of these new businesses are closing shop of their fresh of operation. 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We all know who Coke is due to their century-old branding. I'll buy a soda from their store because I know who they are. If you're marketing me XYZ Soda in a very store and it's sitting beside a bottle of Coke, guess which I'm going to pick? But, befriend me through a social media site, put a reputation to XYZ Soda, I'll probably at least try it out the next time I'm inside the store. If I enjoy it, maybe I spread the saying to my friends, and so they on their friends, and so on and so on. You get the idea.