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I am not sure who's right. Certainly, Internet 2.0 has provided with an instantaneous dialogue between writers and readers so we are not satisfied any further with just the bare presentation of facts, arguments, propaganda and lies. And the very static "letters for the editor," - that's, the traditionalists' outdated try and stimulate audience participation - pales beneath the online world's "like" and "comment" buttons that accompanies most e-journal pieces currently. "Going viral" happens faster on the Internet than in traditional media. The fact that most traditionalists have embraced the Internet to issue e-versions of their paper editions ensures that they do not desire to be put aside. To make matters worse for that old guard, the recent telephone bugging scandals in the traditionalists have never endeared these to readers. Traditional content providers are over to sell advertizing - everybody knows that - so mass appeal is when their interests lie as well as the citizen journalists are still to pay for the niches. Therefore, you are able to argue, how comprehensive is traditional journalism if it's shaped with a powerful sponsor with vested interests?
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I too have dabbled in citizen journalism and much like the proven fact that I do not must pay obeisance with an uncaring editor who may edit, alter, or reject my submission which is never to his liking or displeases his sponsors. It has allowed me to look at the world and discuss its idiosyncrasies while maintaining a paid career elsewhere. I do not entertain ads on my own website or blog for that privilege for being free from interference. I have thus been able to escape the moniker of "jaded journalist" or "corporate lackey."
We all know who Coke is due to their century-old branding. I'll get a soda at their store because I know who they are. If you're selling me XYZ Soda in a store and sitting beside a bottle of Coke, guess what one I'm going to pick? But, befriend me via a online community site, put a title to XYZ Soda, I'll probably a minimum of give it a go when I'm within the store. If I enjoy it, maybe I spread the term to my pals, and so they for their friends, and also on and also on. You get the idea.