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I too have dabbled in citizen journalism and much like the proven fact that I do not must pay obeisance with an uncaring editor who may edit, alter, or reject my submission which is never to his liking or displeases his sponsors. It has allowed me to look at the world and discuss its idiosyncrasies while maintaining a paid career elsewhere. I do not entertain ads on my own website or blog for that privilege for being free from interference. I have thus been able to escape the moniker of "jaded journalist" or "corporate lackey." We all know who Coke is due to their century-old branding. I'll get a soda at their store because I know who they are. If you're selling me XYZ Soda in a store and sitting beside a bottle of Coke, guess what one I'm going to pick? But, befriend me via a online community site, put a title to XYZ Soda, I'll probably a minimum of give it a go when I'm within the store. If I enjoy it, maybe I spread the term to my pals, and so they for their friends, and also on and also on. You get the idea.