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I am not sure that is right. Certainly, Internet 2.0 has provided to have an instantaneous dialogue between writers and readers and we are not convinced any further with just the bare presentation of facts, arguments, propaganda and lies. And the very static "letters for the editor," - that is certainly, the traditionalists' old-fashioned try and stimulate audience participation - pales within the online world's "like" and "comment" buttons that accompany most e-journal pieces currently. "Going viral" happens faster on the Internet compared to traditional media. The fact that most traditionalists have embraced the Internet to issue e-versions of the paper editions signifies that they don't really wish to be left out. To make matters worse for the old guard, the recent telephone bugging scandals with the traditionalists have not endeared them to readers. Traditional content providers are in the market to sell advertizing - everybody knows that - so mass appeal is how their interests lie and the citizen journalists are left to pay the niches. Therefore, you could argue, how comprehensive is traditional journalism whether it is shaped by a powerful sponsor with vested interests?
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Some people feel a bit squeamish about presenting a deal following someone opts straight into their list. They feel as though they are rushing the relationship process and coming off as desperate. However, nothing might be more mistaken. If you alert to something that you just feel may benefit your subscribers, why wait to share it with these as soon as they get your seventeenth email?
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